Who Buys Hair — and What Do Sects Have to Do With It?

From street ads to secret cults — the hidden trade in human hair.

A new Kollektiv investigation — one that will make your hair stand on end. Reporter Nastya Bakh follows a simple street ad, “We Buy Hair,” only to uncover a strange network linking hair trading, wig-making, and a religious cult. From phone calls and field meetings to emotional encounters with those who wear the wigs, the story moves from curiosity to revelation — from roots to ends.